TRICYCLE
2017 | Melbourne

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Wheelie delicious.

The soft drink category is crammed with competition no matter which direction you look, so we resolved to bring a feeling of youthful freedom to the identity of Tricycle. When we're young is perhaps when soft drinks mean the most to us - they are a treat and sometimes even a reward. 

Tricycles have many facets and lives. We explored the diversity of the Tricycle family and different photographic styles to express personality.

01 | COLA
Nostalgia and retro.

Cola rose to iconic status in the middle of last century as advertising entered its golden age, so we pay homage to this era with a tricycle designed with these decades in mind.

02 cola2

 

02 | LEMONADE
Classic and iconic

The perennial favourite lemonade has never lost its appeal, whether bottled or served fresh from a street corner stall for a few cents. We chose a road warrior tricycle that's lived a life for this label.

lemonade

 

03 | CREAMING SODA
All the frills.

Like a star on a movie set, our choice for the creaming soda label befits a lady of the silver screen.

creamysoda

04 | GINGER BEER

Giddy-up.

With a jolt of delicious and refreshing ginger, this is a beverage that picks you up and gets you moving. This horse and sulky fits the theme nicely.

gingerbeer

 

05 | ORANGE SODA
Joyful and quirky.

Fizzy and colourful, orange soda is an explosion on the tastebuds. We chose this wacky fellow for the label and set him free in the garden.

piwie

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