THE PRESS CLUB
2013 | Melbourne

The gastronomic dream factory.

Dining at this lofty level is as much about glamour, experience and 'wow' as it is about the ingredients carefully constructed on the plate. Creating an identity that fits the room, the menu and the man behind it was very much like successful cooking - we took care to only include the right ingredients in the right quantities and not a drop more.


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In re-developing the brand we took care to retain the strongest of the existing identity elements whilst while adding to them in a meaningful way. Incorporating gold into the logo, for example, references the intriguing ceiling features sitting above each booth in the dining room. Many collateral items are embossed with architectural details, connecting elements that may be viewed outside the space, such as letters, envelopes or with compliments cards, back to the interior.

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