'Who said you can’t walk into an online store?'
Sneakerboy is targeting a new generation of luxury consumers with a highly covetable selection of sneakers. This innovative digital retail model blends the tactility of a physical store with the efficiencies of the Internet.
In building this identity we drew on the beginnings of the technical revolution, utilising an early digital font for the logo. The muted colour palette employed in digital and analog collateral serves to enhance the footwear on offer.