GAZI
2013 | Melbourne

The cheekiest Greek restaurant outside of Greece.

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Named for the popular Athenian suburb, Gazi is a brand in a hurry, with the aim of serving well and pushing boundaries. With such a rich story and Greek heritage behind it, Gazi was in some ways a brand that developed itself, and so our role was to refine what already exists in classical Greek culture as much as it was to reference popular culture.

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To achieve this we were inspired by both the classical Greek world and modern-day Gazi, resulting in Greek figures and mythical creatures in settings awash with graffiti.

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Illustrations using traditional Greek motifs are present across all environments and collateral, and are always injected with fun.

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The design language was employed in all aspects, such as customised coasters for your glass of ouzo.

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There's even a Gazi on wheels.

 

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The project included logo, graphics and illustrations for all print and digital channels, as well as within the restaurant.

And surprises to be found on the way to the bathrooms.

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