CLAIREFONTAINE
2014 | Melbourne

 

Experience the world’s best paper.

The simple act of writing becomes an everyday luxury with the right stationery, a fact well understood by iconic French brand Clairefontaine. The ongoing quest for perfection in paper goods is what elevates Clairefontaine to an enduring global favourite. 

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Although present in Australia for some years, Clairefontaine was undervalued by consumers as its key attributes - fountain pen-friendly paper, sustainable manufacturing processes, incredibly long company history and experience - were mostly unknown. 

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Our project undertook a review of the most relevant, and least known, messages about the products and the business behind them, and then delivered a fresh graphic interpretation of them to engage and inform customers in-store.

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