2009 | Melbourne
In 2009 After Dark was opened as a place for after-show drinks and gatherings during the State of Design Conference. Located in a vast communal space at Aesop's Head Office in Fitzroy, March Studio's response was to transform it by creating a more intimate space. To achieve this they used a designer's staple tool - yellow trace paper. They spooled roll after roll across the room to bring in the ceiling and walls and create a more subdued, late-night vibe.
Our graphic treatment was dark, blurry and vaporous, in contrast to the muffled brightness of the nocturnal space.
With sponsorship from Absolut Vodka, we had the opportunity to play with lots of the iconic booze bottles. Each one became a terrarium, complete with bespoke labelling and displayed on lightboxes at the event.
Right Angle Studio
CBD Contracting Pty Ltd
SHELTER : ON KINDNESS
2009 | Melbourne
The book On Kindness by Adam Phillips inspired this 2009 RMIT exhibition, which invited architects, writers, artists and thinkers to respond to the question of what is required to provide us with shelter. Is it a physical structure? Or is it a state of mind? The exhibition explored the question of shelter from many angles.
We designed the accompanying catalogue, which articulated the exhibition's purpose and content, and was in itself a statement on shelter. Featuring an inside-out design, with the book's hard cover inverted into the middle and the softer inner pages forming the 'cover', it plays with the notion of a book as another kind of shelter.
This project included strategy, creative direction and graphic design.
2010 | Brisbane
Design Thinking in Action.
The Queensland government sponsored event Unlimited: Designing for the Asia Pacific was held in Brisbane in 2010.
The main exhibition, Make Change: Design Thinking, was curated by Fleur Watson and we participated by creating the event identity and graphic design.
The exhibition focused on 12 design solution case studies from around the Asia Pacific region.
Designing the movement of visitors through the exhibition was a key consideration. Following on from the interlinking theme of the exhibition, visitors could experience keyhole glimpses of following projects, leading them through the display.
Queensland State Government