ODYSSEUS + PENELOPE
2015 | Melbourne
Joined by a thread.
Two function rooms and one passion for entertaining. The story of O + P is epic and fuelled by love.
The design of these event spaces tells this story of Odysseus and Penelope, but also allows plenty of room for interpretation and individuality, much like the rooms themselves need to do for those who choose them for their function. The layout of the building presented another challenge so wayfinding took on additional importance here as guests need to be directed to O+P between two other venues in the same building, Hellenic Republic and Mastic.
The story of O + P is present in every execution.
2014-2016 | Melbourne
By our people, for your people.
Hellenic Republic was about to open its third venue in Williamstown while its Kew restaurant was being refurbished, making it a great time to review all aspects of the brand's structure and identity. We began by exploring the three venues to reveal both the distinct and linked traits of the brand. We found that in combination their story is consistent and seductive, while in isolation each venue's personality is expressed with heritage and humour. In execution, each Hellenic Repiublic got its his own pictorial incarnation without straying too far from the master identity.
01 | HELLENIC REPUBLIC BRUNSWICK
It took vision to open HR Brunswick and anticipate the hipster invasion to come, and our illustration references cycling, an important pastime and mode of transport for the locals.
02 | HELLENIC REPUBLIC KEW
More sophisticated and well-heeled than her Brunswick brother, HR Kew is dominated by an enormous wood-fired oven. The illustrations created for this venue celebrate leisure and beauty, inviting guests to enjoy a quiet moment.
03 | HELLENIC REPUBLIC WILLIAMSTOWN
The latest HR venue launched in the west of the city in an old converted pub, and the aquatic illustrations serve as a reminder of the locale's proximity to the water and the seafood focus across the menu.
These pictorial elements became the icons for each venue, and are present across their digital channels.
The Hellenic Republic website design shows the individuality of the three venues, whilst expressing the full character of the brand. With printed collateral we sought to add meaning and value beyond a piece of paper with a message, so business cards became recipe cards.
At HR Kew the facade became a significant extension of the identity with subtle shades of Mediterranean razzle dazzle to draw the eyes of those passing by.
Our approach to the interior branding at Hellenic Republic is to create warm and provacative environments, where colours and designs are energising and vivid.
2013 | Melbourne
The cheekiest Greek restaurant outside of Greece.
Named for the popular Athenian suburb, Gazi is a brand in a hurry, with the aim of serving well and pushing boundaries. With such a rich story and Greek heritage behind it, Gazi was in some ways a brand that developed itself, and so our role was to refine what already exists in classical Greek culture as much as it was to reference popular culture.
To achieve this we were inspired by both the classical Greek world and modern-day Gazi, resulting in Greek figures and mythical creatures in settings awash with graffiti.
Illustrations using traditional Greek motifs are present across all environments and collateral, and are always injected with fun.
The design language was employed in all aspects, such as customised coasters for your glass of ouzo.
There's even a Gazi on wheels.
The project included logo, graphics and illustrations for all print and digital channels, as well as within the restaurant.
And surprises to be found in the bathrooms.