MASTIC
2014 | Melbourne

The Good Stuff Store.

Mastic is on a simple mission: offer the healthiest of foods in delicious new ways. As a counterpoint to the serious nature of the food offering, we designed branding that is bright, fun and unburdened by the more serious notions associated with healthy eating.

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The brand is positioned physically and commercially alongside two of the group's other brands - Hellenic Republic and Odysseus + Penelope, so maintaining the right balance of familiarity and differentiation was crucial.

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A range pf packaging options were developed that could be adapted with ease to the ever-changing menu, and were very Insta-friendly. 

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