LUCY LIU
2014 | Melbourne

Fast and fun Asian gastronomy.

As bright and engaging as its Hollywood namesake, Lucy Liu exploded onto Melbourne’s laneway dining scene in 2014. Always welcoming and full of surprises, Lucy Liu successfully combines the highest food quality with everyday accessibility and love of a good time.

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When it came to branding Lucy Liu, our objective was to begin with Asian motifs then add a hefty dose of Australian attitude.

The development of the identity began with the logo that was made in Shanghai as a traditional chop, or stamp, in a local market.

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Shanghai street markets also provided inspiration for collateral and branding within the restaurant, such as the place mats/menus.

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We used lenticular print for the menu designs.

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And our website design concept gathered together the brightest elements of Lucy Liu.

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