EPATANT
2013 | Melbourne

For discerning men of all ages.

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A rare store concept developed by a couple of equally rare gentlemen, Epatant presents a polished selection of items for men. Some for everyday, others for special occasions, the key selection criteria is quality and utility.

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Key to the graphic solution was bringing to life the fundamental qualities of the brand - timeless quality for men of all ages, no matter what the item may be. The retro inspiration of the graphic design and illustrations brings a sense of history as well as humour to collateral, in-store and digital channels.  

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 Attention to all details, and love to all objects, that will help men retool their lives.

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 We used humour and generational differences as inspiration.

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The website design contrasts clear, clean space for product display with impactful graphics and illustrations.

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A series of postcards celebrates the many ages of man.

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