2017 | Melbourne
The soft drink category is crammed with competition no matter which direction you look, so we resolved to bring a feeling of youthful freedom to the identity of Tricycle. When we're young is perhaps when soft drinks mean the most to us - they are a treat and sometimes even a reward.
Tricycles have many facets and lives. We explored the diversity of the Tricycle family and different photographic styles to express personality.
01 | COLA
Nostalgia and retro.
Cola rose to iconic status in the middle of last century as advertising entered its golden age, so we pay homage to this era with a tricycle designed with these decades in mind.
02 | LEMONADE
Classic and iconic
The perennial favourite lemonade has never lost its appeal, whether bottled or served fresh from a street corner stall for a few cents. We chose a road warrior tricycle that's lived a life for this label.
03 | CREAMING SODA
All the frills.
Like a star on a movie set, our choice for the creaming soda label befits a lady of the silver screen.
04 | GINGER BEER
With a jolt of delicious and refreshing ginger, this is a beverage that picks you up and gets you moving. This horse and sulky fits the theme nicely.
05 | ORANGE SODA
Joyful and quirky.
Fizzy and colourful, orange soda is an explosion on the tastebuds. We chose this wacky fellow for the label and set him free in the garden.
2016 | Melbourne
Seek. Find. Spoil.
Our work for chocolate brand Koko Black's 2017 Easter range brought a fresh take to the traditional 'bunny and egg' creative so prominent at this time of year.
We introduced vibrant colour palettes and new design languages across all product categories.
Research of ambiance and atmosphere for the young audience range created some very interesting results.
2014 | Melbourne
The Good Stuff Store.
Mastic is on a simple mission: offer the healthiest of foods in delicious new ways. As a counterpoint to the serious nature of the food offering, we designed branding that is bright, fun and unburdened by the more serious notions associated with healthy eating.
The brand is positioned physically and commercially alongside two of the group's other brands - Hellenic Republic and Odysseus + Penelope, so maintaining the right balance of familiarity and differentiation was crucial.
A range pf packaging options were developed that could be adapted with ease to the ever-changing menu, and were very Insta-friendly.