THE PRESS CLUB
2013 | Melbourne

In re-developing the brand we took care to retain the strongest of the existing identity elements whilst while adding to them in a meaningful way. Incorporating gold into the logo, for example, references the intriguing ceiling features sitting above each booth in the dining room. Many collateral items are embossed with architectural details, connecting elements that may be viewed outside the space, such as letters, envelopes or with compliments cards, back to the interior.


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