2014 | Melbourne
The Good Stuff Store.
Mastic is on a simple mission: offer the healthiest of foods in delicious new ways. As a counterpoint to the serious nature of the food offering, we designed branding that is bright, fun and unburdened by the more serious notions associated with healthy eating.
The brand is positioned physically and commercially alongside two of the group's other brands - Hellenic Republic and Odysseus + Penelope, so maintaining the right balance of familiarity and differentiation was crucial.
A range pf packaging options were developed that could be adapted with ease to the ever-changing menu, and were very Insta-friendly.
ODYSSEUS + PENELOPE
2015 | Melbourne
Joined by a thread.
Two function rooms and one passion for entertaining. The story of O + P is epic and fuelled by love.
The design of these event spaces tells this story of Odysseus and Penelope, but also allows plenty of room for interpretation and individuality, much like the rooms themselves need to do for those who choose them for their function. The layout of the building presented another challenge so wayfinding took on additional importance here as guests need to be directed to O+P between two other venues in the same building, Hellenic Republic and Mastic.
The story of O + P is present in every execution.
2014 | Melbourne
Fast and fun Asian gastronomy.
As bright and engaging as its Hollywood namesake, Lucy Liu exploded onto Melbourne’s laneway dining scene in 2014. Always welcoming and full of surprises, Lucy Liu successfully combines the highest food quality with everyday accessibility and love of a good time.
When it came to branding Lucy Liu, our objective was to begin with Asian motifs then add a hefty dose of Australian attitude.
The development of the identity began with the logo that was made in Shanghai as a traditional chop, or stamp, in a local market.
Shanghai street markets also provided inspiration for collateral and branding within the restaurant, such as the place mats/menus.
We used lenticular print for the menu designs.
And our website design concept gathered together the brightest elements of Lucy Liu.
2015 | Sydney
Fashion with ethics.
KITX was created out of founder Kit Willow’s passion for creativity and her compassion for nature. This harmony between high quality fashion and ethically sourced materials is at the heart of the KITX brand and the merging of values informs every aspect, from the brandmark and signage through to interior design elements.
Sneakerboy | 2014
Melbourne | Sydney
Who said you can’t walk into an online store?
Sneakerboy is not only targeting a new generation of luxury consumers with a highly covetable selection of footwear, it is determined to smash the traditional retail model and, in doing so, create a better experience for its customers. Since launch, Sneakerboy has been widely quoted as one of the world's leading success stories in retail transformation.
The brand mark is also a reference to the early days of the computer. The primary font is custom lettering OCR-A font, that refers amd visually identifies the early days of computers.
This font was created to unite all the early, diverse attempts to code letters. Its minimalist characters (thin stroke and monospaced) helps the global understanding from all cultural background. It is (still) being used internationally.
Our work on this project extended across identity, collateral, signage and branded environment.
KINGBOROUGH COMMUNITY HUB
2018 | Hobart
A new community meeting point.
Designed by March Studio, the Kingborough Community Hub just outside of Hobart will open in 2018 and provide an exciting new space for locals to gather for sporting, cultural and community activities.
The graphics designed for the interior are not only intended to animate the different spaces, they also clearly define the different areas set aside for the various programs and activities that will be enjoyed there.
WORDS OF THE WORLD
WORDS OF THE WORLD
2017 | International
L'Arche International, an organisation dedicated to giving a voice to those living with disabilities, launched a new web documentary project in 2017 entitled Words of the World. It presents a series of intimate interviews with 34 people with intellectual disabilities from 34 different countries.
The site is bilingual French and English.
Navigation is provided via conversational themes or portraits.
Each interview reveals the multifaceted story behind the person.
2013 | Melbourne
For discerning men of all ages.
A rare store concept developed by a couple of equally rare gentlemen, Epatant presents a polished selection of items for men. Some for everyday, others for special occasions, the key selection criteria is quality and utility.
Key to the graphic solution was bringing to life the fundamental qualities of the brand - timeless quality for men of all ages, no matter what the item may be. The retro inspiration of the graphic design and illustrations brings a sense of history as well as humour to collateral, in-store and digital channels.
We used humour and generational differences as inspiration.
The website design contrasts clear, clean space for product display with impactful graphics and illustrations.
A series of postcards celebrates the many ages of man.
2009 | Melbourne
In 2009 After Dark was opened as a place for after-show drinks and gatherings during the State of Design Conference. Located in a vast communal space at Aesop's Head Office in Fitzroy, March Studio's response was to transform it by creating a more intimate space. To achieve this they used a designer's staple tool - yellow trace paper. They spooled roll after roll across the room to bring in the ceiling and walls and create a more subdued, late-night vibe.
Our graphic treatment was dark, blurry and vaporous, in contrast to the muffled brightness of the nocturnal space.
With sponsorship from Absolut Vodka, we had the opportunity to play with lots of the iconic booze bottles. Each one became a terrarium, complete with bespoke labelling and displayed on lightboxes at the event.
Right Angle Studio
CBD Contracting Pty Ltd
2010 | Brisbane
Design Thinking in Action.
The Queensland government sponsored event Unlimited: Designing for the Asia Pacific was held in Brisbane in 2010.
The main exhibition, Make Change: Design Thinking, was curated by Fleur Watson and we participated by creating the event identity and graphic design.
The exhibition focused on 12 design solution case studies from around the Asia Pacific region.
Designing the movement of visitors through the exhibition was a key consideration. Following on from the interlinking theme of the exhibition, visitors could experience keyhole glimpses of following projects, leading them through the display.
Queensland State Government
2013 | Melbourne
The cheekiest Greek restaurant outside of Greece.
Named for the popular Athenian suburb, Gazi is a brand in a hurry, with the aim of serving well and pushing boundaries. With such a rich story and Greek heritage behind it, Gazi was in some ways a brand that developed itself, and so our role was to refine what already exists in classical Greek culture as much as it was to reference popular culture.
To achieve this we were inspired by both the classical Greek world and modern-day Gazi, resulting in Greek figures and mythical creatures in settings awash with graffiti.
Illustrations using traditional Greek motifs are present across all environments and collateral, and are always injected with fun.
The design language was employed in all aspects, such as customised coasters for your glass of ouzo.
There's even a Gazi on wheels.
The project included logo, graphics and illustrations for all print and digital channels, as well as within the restaurant.
And surprises to be found on the way to the bathrooms.