The Richmond restaurant marks a whole new direction for the brand and the story of Jimmy.
The design draws on Greek suburban houses built around Australia in the 70’s and 80’s. It tells the story of Jimmy's move out of the central working-class suburbs and out to the fast-growing new middle-class of Melbourne - the outer suburbs.
The spatial design incorporates original artwork and wallpaper from the era, with lots of bucolic landscapes and religious overtones. An abundance of brass and mirrors reflect Jimmy’s newfound confidence at his place in Australian society and his bright, ever-confident outlook on life.