2014 | Melbourne
Experience the world’s best paper.
The simple act of writing becomes an everyday luxury with the right stationery, a fact well understood by iconic French brand Clairefontaine. The ongoing quest for perfection in paper goods is what elevates Clairefontaine to an enduring global favourite.
Although present in Australia for some years, Clairefontaine was undervalued by consumers as its key attributes - fountain pen-friendly paper, sustainable manufacturing processes, incredibly long company history and experience - were mostly unknown.
Our project undertook a review of the most relevant, and least known, messages about the products and the business behind them, and then delivered a fresh graphic interpretation of them to engage and inform customers in-store.
2014 | Melbourne
Let's get back to pen and paper.
Introducing a European icon.
In Europe, and particularly its home country France, the Rhodia stationery brand is an icon of excellent paper and smart design. It's adored by writers, artists, students, business people - you name it and Rhodia is their go-to notepad of choice.
In Australia though Rhodia was less well-known. To assist in broadening the knowledge and understanding of Rhodia we delivered a number of graphic solutions that highlight the key benefits of using this wonderful paper, for application at point-of-sale around Australia.
2015 | Sydney
Fashion with ethics.
KITX was created out of founder Kit Willow’s passion for creativity and her compassion for nature. This harmony between high quality fashion and ethically sourced materials is at the heart of the KITX brand and the merging of values informs every aspect, from the brandmark and signage through to interior design elements.