AFTER DARK 
2009 | Melbourne

In 2009 After Dark was opened as a place for after-show drinks and gatherings during the State of Design Conference. Located in a vast communal space at Aesop's Head Office in Fitzroy, March Studio's response was to transform it by creating a more intimate space. To achieve this they used a designer's staple tool - yellow trace paper. They spooled roll after roll across the room to bring in the ceiling and walls and create a more subdued, late-night vibe. 

Our graphic treatment was dark, blurry and vaporous, in contrast to the muffled brightness of the nocturnal space.

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With sponsorship from Absolut Vodka, we had the opportunity to play with lots of the iconic booze bottles. Each one became a terrarium, complete with bespoke labelling and displayed on lightboxes at the event.

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Collaborators:

Something Together
British Council
Aesop
Absolut Vodka
March Studio
Right Angle Studio
CBD Contracting Pty Ltd

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