CDT - GRAPHICS
The Victorian Government unveiled the final plans for 22.5 hectares of parks, paths and recreation facilities underneath the elevated railway line between Caulfield to Dandenong in Melbourne’s south-eastern suburbs. The project involves the removal of nine level crossings and connects communities that were previously split apart by the ground level train tracks.
The public realm designed by ASPECT Studios Melbourne studio includes the creation of three linear parks – and 17km of bike and walking trails – five railway station plazas, a new town square for Noble Park and seven new community spaces.
Each community space has been in a central location for community access and offer a range of activities for all ages, such as recreation, sport, fitness, picnicking, market space and public gathering.
The unique design and material selection of each community space has been drawn from the past and present history and local manufacturers.
Double-A has been working closely with ASPECT Studios Melbourne to develop the graphic languages for each activity nodes and associated way finding.
To learn more: ASPECT Studio Melbourne
All images will Artist impression courtesy of the Caulfield to Dandenong Level Crossing Removal Project.
KINGBOROUGH COMMUNITY HUB
2018 | Hobart
A new community meeting point.
Designed by March Studio, the Kingborough Community Hub just outside of Hobart will open in 2018 and provide an exciting new space for locals to gather for sporting, cultural and community activities.
The graphics designed for the interior are not only intended to animate the different spaces, they also clearly define the different areas set aside for the various programs and activities that will be enjoyed there.
2016 | Melbourne
GAV is a shortlisted entrant in the 2016 National Gallery of Victoria outdoor pavilion design competition.
Celebrating the iconic rainbow, the logo design is a harmonious pairing of GAV and the NGV. Progressive thinking will unite the two structures for a predetermined period of time but will ensure a long legacy to follow.
Within the broader proposal we also proposed a film festival called GAFF, spotlighting both architectural films and societal issues such as marriage equality.
Visit marchstudio.com.au to learn more about this project.
2015 | Sydney
Fashion with ethics.
KITX was created out of founder Kit Willow’s passion for creativity and her compassion for nature. This harmony between high quality fashion and ethically sourced materials is at the heart of the KITX brand and the merging of values informs every aspect, from the brandmark and signage through to interior design elements.
'Who said you can’t walk into an online store?'
Sneakerboy is targeting a new generation of luxury consumers with a highly covetable selection of sneakers. This innovative digital retail model blends the tactility of a physical store with the efficiencies of the Internet.
In building this identity we drew on the beginnings of the technical revolution, utilising an early digital font for the logo. The muted colour palette employed in digital and analog collateral serves to enhance the footwear on offer.
2015 | Melbourne
Our North Melbourne office is a sprawling industrial building, so to liven up the space we designed murals for the interior, which are now affectionately known as the Office Bots. The Office Bots and surrounding murals were all expertly hand painted by our go-to signage master Martin Boyle, and they stand proudly over us as we work.
WORDS OF THE WORLD
WORDS OF THE WORLD
2017 | International
L'Arche International, an organisation dedicated to giving a voice to those living with disabilities, launched a new web documentary project in 2017 entitled Words of the World. It presents a series of intimate interviews with 34 people with intellectual disabilities from 34 different countries.
The site is bilingual French and English.
Navigation is provided via conversational themes or portraits.
Each interview reveals the multifaceted story behind the person.
2009 | Melbourne
In 2009 After Dark was opened as a place for after-show drinks and gatherings during the State of Design Conference. Located in a vast communal space at Aesop's Head Office in Fitzroy, March Studio's response was to transform it by creating a more intimate space. To achieve this they used a designer's staple tool - yellow trace paper. They spooled roll after roll across the room to bring in the ceiling and walls and create a more subdued, late-night vibe.
Our graphic treatment was dark, blurry and vaporous, in contrast to the muffled brightness of the nocturnal space.
With sponsorship from Absolut Vodka, we had the opportunity to play with lots of the iconic booze bottles. Each one became a terrarium, complete with bespoke labelling and displayed on lightboxes at the event.
Right Angle Studio
CBD Contracting Pty Ltd
2010 | Brisbane
Design Thinking in Action.
The Queensland government sponsored event Unlimited: Designing for the Asia Pacific was held in Brisbane in 2010.
The main exhibition, Make Change: Design Thinking, was curated by Fleur Watson and we participated by creating the event identity and graphic design.
The exhibition focused on 12 design solution case studies from around the Asia Pacific region.
Designing the movement of visitors through the exhibition was a key consideration. Following on from the interlinking theme of the exhibition, visitors could experience keyhole glimpses of following projects, leading them through the display.
Queensland State Government
2016 | Online
Citezmoi (translates as 'quote me') is a project developed by Persona Tres Grata, a French not-for-profit organisation dedicated to giving those living with a disability a powerful voice. The purpose of this project is to project the thoughts, ideas and questions of those living with a disability, and in doing so remove any perceived differences in the way people live.
This powerful project is successful because the thoughts are expressed without any knowledge of who the person is saying them. Each quote is universal in its own way, and therefore the conclusion is that those living with disabilities are just like everyone else.
Viewers are invited to participate with their own quotes and comments, adding another layer of inclusion to the project.
Persona Tres Grata
L'Arche International | larche.org
Ateliers du 94
2016 | Melbourne
Seek. Find. Spoil.
Our work for chocolate brand Koko Black's 2017 Easter range brought a fresh take to the traditional 'bunny and egg' creative so prominent at this time of year.
We introduced vibrant colour palettes and new design languages across all product categories.
Research of ambiance and atmosphere for the young audience range created some very interesting results.
2014-2016 | Melbourne
By our people, for your people.
Hellenic Republic was about to open its third venue in Williamstown while its Kew restaurant was being refurbished, making it a great time to review all aspects of the brand's structure and identity. We began by exploring the three venues to reveal both the distinct and linked traits of the brand. We found that in combination their story is consistent and seductive, while in isolation each venue's personality is expressed with heritage and humour. In execution, each Hellenic Repiublic got its his own pictorial incarnation without straying too far from the master identity.
01 | HELLENIC REPUBLIC BRUNSWICK
It took vision to open HR Brunswick and anticipate the hipster invasion to come, and our illustration references cycling, an important pastime and mode of transport for the locals.
02 | HELLENIC REPUBLIC KEW
More sophisticated and well-heeled than her Brunswick brother, HR Kew is dominated by an enormous wood-fired oven. The illustrations created for this venue celebrate leisure and beauty, inviting guests to enjoy a quiet moment.
03 | HELLENIC REPUBLIC WILLIAMSTOWN
The latest HR venue launched in the west of the city in an old converted pub, and the aquatic illustrations serve as a reminder of the locale's proximity to the water and the seafood focus across the menu.
These pictorial elements became the icons for each venue, and are present across their digital channels.
The Hellenic Republic website design shows the individuality of the three venues, whilst expressing the full character of the brand. With printed collateral we sought to add meaning and value beyond a piece of paper with a message, so business cards became recipe cards.
At HR Kew the facade became a significant extension of the identity with subtle shades of Mediterranean razzle dazzle to draw the eyes of those passing by.
Our approach to the interior branding at Hellenic Republic is to create warm and provacative environments, where colours and designs are energising and vivid.
PEN PLAN | PROJECTS
PEN PLAN | PROJECTS
Since 2008 | Brisbane, Melbourne, Perth
The Pen Plan Project has evolved over three installations in different Australian cities. Devised as an experiential display for children, each one invited participants to imagine and create a place they'd never visited. The first Pen Plan in Brisbane used lengths of raw 2 x 4 timber to replicate the city. Then children were given pen and paints to design their Brisbane of the future onto what already exists.
Pen Plan Projects was inspired by an online project called Heads Upside down, Feet on the Ground.
Pen Plan Paris took the project in another direction. First, a typical Parisian apartment was constructed out of cardboard at Artplay in Melbourne. Then 450 children were given pens and paints and asked to express what they thought life in France was like through words and art. The results were colourfully surprising and illuminating.
Next, Pen Plan China popped up at the Awesome Art Festival in Perth. This time, a traditional Chinese pavilion home was constructed and children invited to record their interpretations of what life in China might be like.
The third chapter of Pen Plan Paris was held in Brisbane, with the format evolving again to suit the local audience. In this edition, standard 4 x 2 lengths of wood were transformed into the CBD of Brisbane and left as a completely blank canvas. Children were invited to think about what the future might hold for the city - new buildings going up, old ones being replaced, new areas being developed - and create these changes onto the existing landscape.
Visit Side Projects to see and learn more..
The Pen Plan Projects were created in collaboration with March Studio.
JIMMY GRANTS ORMOND
The Ormond Jimmy Grants restaurant presents spaces designed to reflect the disco party era of the 70’s.
The use of bold, colourful lines, serif fonts and neon denote this Jimmy Grants as a place to get together with friends for food, drinks and fun.
Bright yellows, reds and blues dominate, along with diner-style booths, huge hand-painted signage and colourful wayfinding. Each element of this design has been chosen for its contribution to the 70's vibe.
JIMMY GRANTS RICHMOND
The Richmond restaurant marks a whole new direction for the brand and the story of Jimmy.
The design draws on Greek suburban houses built around Australia in the 70’s and 80’s. It tells the story of Jimmy's move out of the central working-class suburbs and out to the fast-growing new middle-class of Melbourne - the outer suburbs.
The spatial design incorporates original artwork and wallpaper from the era, with lots of bucolic landscapes and religious overtones. An abundance of brass and mirrors reflect Jimmy’s newfound confidence at his place in Australian society and his bright, ever-confident outlook on life.
JIMMY GRANTS EASTLAND
Photograph: Lucia Ondrusova
2014 | Melbourne
Let's get back to pen and paper.
Introducing a European icon.
In Europe, and particularly its home country France, the Rhodia stationery brand is an icon of excellent paper and smart design. It's adored by writers, artists, students, business people - you name it and Rhodia is their go-to notepad of choice.
In Australia though Rhodia was less well-known. To assist in broadening the knowledge and understanding of Rhodia we delivered a number of graphic solutions that highlight the key benefits of using this wonderful paper, for application at point-of-sale around Australia.
2013 | Melbourne
For discerning men of all ages.
A rare store concept developed by a couple of equally rare gentlemen, Epatant presents a polished selection of items for men. Some for everyday, others for special occasions, the key selection criteria is quality and utility.
Key to the graphic solution was bringing to life the fundamental qualities of the brand - timeless quality for men of all ages, no matter what the item may be. The retro inspiration of the graphic design and illustrations brings a sense of history as well as humour to collateral, in-store and digital channels.
We used humour and generational differences as inspiration.
The website design contrasts clear, clean space for product display with impactful graphics and illustrations.
A series of postcards celebrates the many ages of man.
2013 | Melbourne
The cheekiest Greek restaurant outside of Greece.
Named for the popular Athenian suburb, Gazi is a brand in a hurry, with the aim of serving well and pushing boundaries. With such a rich story and Greek heritage behind it, Gazi was in some ways a brand that developed itself, and so our role was to refine what already exists in classical Greek culture as much as it was to reference popular culture.
To achieve this we were inspired by both the classical Greek world and modern-day Gazi, resulting in Greek figures and mythical creatures in settings awash with graffiti.
Illustrations using traditional Greek motifs are present across all environments and collateral, and are always injected with fun.
The design language was employed in all aspects, such as customised coasters for your glass of ouzo.
There's even a Gazi on wheels.
The project included logo, graphics and illustrations for all print and digital channels, as well as within the restaurant.
And surprises to be found on the way to the bathrooms.
2014 | Melbourne
Experience the world’s best paper.
The simple act of writing becomes an everyday luxury with the right stationery, a fact well understood by iconic French brand Clairefontaine. The ongoing quest for perfection in paper goods is what elevates Clairefontaine to an enduring global favourite.
Although present in Australia for some years, Clairefontaine was undervalued by consumers as its key attributes - fountain pen-friendly paper, sustainable manufacturing processes, incredibly long company history and experience - were mostly unknown.
Our project undertook a review of the most relevant, and least known, messages about the products and the business behind them, and then delivered a fresh graphic interpretation of them to engage and inform customers in-store.
Whilst completing the branding development and identity for the three Hellenic Republic venues across Melbourne we realised we had a new deck of graphic cards to play with. The first expression of fun with these characters was across the Hellenic Republic delivery van, which can still be spotted around town. Next, we created a memory game to keep the kids happy while the grown-ups enjoyed themselves.
ODYSSEUS + PENELOPE
2015 | Melbourne
Joined by a thread.
Two function rooms and one passion for entertaining. The story of O + P is epic and fuelled by love.
The design of these event spaces tells this story of Odysseus and Penelope, but also allows plenty of room for interpretation and individuality, much like the rooms themselves need to do for those who choose them for their function. The layout of the building presented another challenge so wayfinding took on additional importance here as guests need to be directed to O+P between two other venues in the same building, Hellenic Republic and Mastic.
The story of O + P is present in every execution.
2014 | Melbourne
Fast and fun Asian gastronomy.
As bright and engaging as its Hollywood namesake, Lucy Liu exploded onto Melbourne’s laneway dining scene in 2014. Always welcoming and full of surprises, Lucy Liu successfully combines the highest food quality with everyday accessibility and love of a good time.
When it came to branding Lucy Liu, our objective was to begin with Asian motifs then add a hefty dose of Australian attitude.
The development of the identity began with the logo that was made in Shanghai as a traditional chop, or stamp, in a local market.
Shanghai street markets also provided inspiration for collateral and branding within the restaurant, such as the place mats/menus.
We used lenticular print for the menu designs.
And our website design concept gathered together the brightest elements of Lucy Liu.
2014 | Melbourne
The Good Stuff Store.
Mastic is on a simple mission: offer the healthiest of foods in delicious new ways. As a counterpoint to the serious nature of the food offering, we designed branding that is bright, fun and unburdened by the more serious notions associated with healthy eating.
The brand is positioned physically and commercially alongside two of the group's other brands - Hellenic Republic and Odysseus + Penelope, so maintaining the right balance of familiarity and differentiation was crucial.
A range pf packaging options were developed that could be adapted with ease to the ever-changing menu, and were very Insta-friendly.
THE PRESS CLUB
THE PRESS CLUB
2013 | Melbourne
In re-developing the brand we took care to retain the strongest of the existing identity elements whilst while adding to them in a meaningful way. Incorporating gold into the logo, for example, references the intriguing ceiling features sitting above each booth in the dining room. Many collateral items are embossed with architectural details, connecting elements that may be viewed outside the space, such as letters, envelopes or with compliments cards, back to the interior.
SHELTER : ON KINDNESS
2009 | Melbourne
The book On Kindness by Adam Phillips inspired this 2009 RMIT exhibition, which invited architects, writers, artists and thinkers to respond to the question of what is required to provide us with shelter. Is it a physical structure? Or is it a state of mind? The exhibition explored the question of shelter from many angles.
We designed the accompanying catalogue, which articulated the exhibition's purpose and content, and was in itself a statement on shelter. Featuring an inside-out design, with the book's hard cover inverted into the middle and the softer inner pages forming the 'cover', it plays with the notion of a book as another kind of shelter.
This project included strategy, creative direction and graphic design.
PRESS CLUB - PROJECTS
PRESS CLUB PROJECTS
2013 | Melbourne
The food lab.
Equal parts laboratory,exclusive venue and test kitchen, Press Club Projects is a culinary gem hidden in plain sight on Flinders Street, Melbourne. Here George Calombaris and his team throw together ideas and ingredients using equipment that would not look out of place on the set of a science fiction movie. In creating the branding for PCP it was a challenge to maintain a friendly distance from The Press Club next door whilst maintaining a meaningful connection.
The ON AIR Sign was a key element to the narrative of the branding of the space. When ON, it means that a show is being filmed, turning the room into a TV set.
We developed a digital concept, including website and app, to showcase the experiments that would take place at Press Club Projects. These platforms invite patrons into the heart of the creative mixing pot.
When developing collateral, inspiration was found in the world of the lab and the periodic table of the elements.
2017 | Melbourne
The soft drink category is crammed with competition no matter which direction you look, so we resolved to bring a feeling of youthful freedom to the identity of Tricycle. When we're young is perhaps when soft drinks mean the most to us - they are a treat and sometimes even a reward.
Tricycles have many facets and lives. We explored the diversity of the Tricycle family and different photographic styles to express personality.
01 | COLA
Nostalgia and retro.
Cola rose to iconic status in the middle of last century as advertising entered its golden age, so we pay homage to this era with a tricycle designed with these decades in mind.
02 | LEMONADE
Classic and iconic
The perennial favourite lemonade has never lost its appeal, whether bottled or served fresh from a street corner stall for a few cents. We chose a road warrior tricycle that's lived a life for this label.
03 | CREAMING SODA
All the frills.
Like a star on a movie set, our choice for the creaming soda label befits a lady of the silver screen.
04 | GINGER BEER
With a jolt of delicious and refreshing ginger, this is a beverage that picks you up and gets you moving. This horse and sulky fits the theme nicely.
05 | ORANGE SODA
Joyful and quirky.
Fizzy and colourful, orange soda is an explosion on the tastebuds. We chose this wacky fellow for the label and set him free in the garden.